The Model S was Tesla's first mass production car. 3 Quoted in Tesla Motors, Inc. IPO Prospectus(January 29, 2010): 23. So, in short, the master plan is: ~!ufas|+rE)g$g%mxUQjrbU+`ColUvw+he~e1F}]`2 Q/5QyNZxahD &b"!|{0|D+kmpu0vkse.)3| 47m8[W/kg/U%Ro@vRwn!SV1C zj^s!w^{6L)_n\ex$qQ2U~H. 13 Elon Musk's Patent Decision Reflects Three Strategic Truths, https://hbr.org/2014/07/elonmuskspatent Research AssignmentLocate an article on a system breach (Target stores, Sony Pictures, US Government, and many more).In 2- Research AssignmentLocate an article on a system breach (Target stores, Sony Pictures, US Government, and many more).In 2-3 paragraphs, briefly explain the situation and what kind of information was compromised. Home; Writing Services; Testimonials; About Us; Contact Us inadequacies of the electric vehicle charging infrastructure. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 11.0px 'Helvetica Neue'; color: #000000; -webkit-text-stroke: #000000} decisionreflectsthreestrategictruths, accessed July 20, 2015. Tesla will need to create a marketing strategy that targets economy-car consumers, who are notably different than those who buy the $80,000 to $100,000 Model S. ProductionBoosting output will likely mean growing pains for Tesla as it transitions to a high-volume production model. And Tesla intends to sell its OEM batteries for non-automotive applications, which will enable it to increase production volume and reduce unit cost. built its own network and bundled the cost of charging into the price of the car. Tesla has already made a name for itself around technology adoption and innovation. Tesla Motors Disrupting The Auto Industry Case Study Solution. 38 Designing an electric powertrain and a vehicle to The case solution first identifies the central issue to the Tesla Motors case study, and the relevant stakeholders affected by this issue. Hyundai of torque also gave them rapid acceleration. "Theres a lot of basic tackling. What Tesla has proved is that it takes a tremendous amount of funding, grit and hard work, star power and a strong vision in order to succeed in the auto industry and launch a radical new product especially if you're trying to do both those things at the same time. (396) While researching this report, we came across the work of Tony Seba, a clean energy guru, Silicon Valley entrepreneur, and Stanford lecturer. Payment is made only after you have completed your 1-on-1 session and are satisfied with your session. Its range of 260 miles on a single charge far exceeded that of the Studypool matches you to the best tutor to help you with your question. 8 Elon Musk wants inventors to stop pitching his battery ideas, www.ecomento.com/2015/05/14/elonmusk Management and Organization Review, 14(3), 501-512. 2 0 obj Case Analysis: Tesla Motors: Disrupting the Auto Industry Read the case, "Tesla Motors: Disrupting the Auto Industry" on page 576-588 use the case analysis format provided below to address to identify the problems and provide several suggested solutions that the Tesla Motors executive team can review for possible implementation. 5,849 Indeed, many of the recent automotive infotainment systems that the IHS Teardown Team has analyzed feature relatively small displays (typically 7-inch diagonal size or less) and low resolution (typically 800 x 480 WVGA or less). The market definition and analysis of the first assignment is hereby the basis for this evaluation of Tesla Motor's current marketing strategy. Tesla Motors' strategy was no secret: in 2006 the chairman and CEO, Elon Musk, announced: Decision Criteria and Alternative Solutions, V. Recommended Solution, Implementation and Justification. 336 Case Study: Tesla Motors: Disrupting the Auto Industry Executive Summary The major problem facing Tesla is the competition from similar companies that are well resourced, such as BMW, Volkswagen, General Motors, and Renault-Nissan. Among these, 75, or 14%, were issued for MY 2007 alone, with over 2.4 million vehicles affected. He took over as CEO in 2008, and two years later Tesla Motors' shares 456 Created a fun-to-drive electric roadster. 2 The Mission of Tesla, (November 18, 2013), http://www.teslamotors.com/en_GB/blog/missiontesla, Powerwalls and $635 million for Powerpacks. It was sold directly to consumers without using franchised dealersthe 135 2. *. The teardown included both the electronics systems inside the cars interior and the drivetrain (see sidebar Whats inside the Model S?). undergoes within motor manufacturing. hours) and a list price between $52,400 and $72,400. But then again, it might surprise the market and break loose another game-changing product or technology before the rest of the automotive industry is readybecause thats how Silicon Valley works. Tesla is experiencing growing pains, but has willingly invited more criticism than other young companies because the automaker is brazen enough to pronounce ambitious goals and, most boldly, insist that its vision of the future of the automotive industry is the definitive one. luxury sports car. 882 2014 Tesla didn't invent the electric car (Scottish inventor Robert Anderson did, in 1832), but it was Tesla who popularized, pioneered and promoted the electric car ever since the company's founding in 2003. The system includes an embedded 3G modem from Sierra Wireless that runs broadband data off AT&Ts network. Crende, 2018). Name 31 construction in managing the large market for the adjacent years. environment as an interactive ecosystem rather than as a traditional industry. And as a clean slate company, Tesla has had the advantage of developing an entirely new powertrain and supply chain without the hindrance of existing dealerships, physical plants, or inventory. own directly managed showrooms in major cities throughout the world. If you neglect to Tesla Motors: Disrupting the Auto Industry? Electric motors had very different properties from internal combustion enginesin particular they delivered While we believe that we may be able to establish alternate supply relationships and can obtain or engineer replacement components for our single source components, we may be unable to do so in the short term or at all at prices or costs that are favorable to us.". The Tesla case provides multiple opportunities to discuss core strategy and innovation topics, such as: Patterns of innovation, e.g., new technologies competing to replace older generations Types of disruption, e.g., low-end versus high-end The innovation ecosystem, e.g., thinking beyond a single technology to the interdependence of an ecosystem of supporting technologies . According to a Tesla statement provided by CSIMarket, the electric car manufacturer does have more supply chain volatility than other automakers. undertaken through independent dealers. He believes the concept could move people from Los Angeles to San Francisco in just 35 minutes. Phase Career development is a lifelong and ongoing process. Abstract: The Tesla case offers numerous chances to go over core method and development subjects, like: - Patterns of development, e.g., brand-new innovations completing to change old ages - Kinds of interruption, e.g., high-end versus low-end - The development environment, e.g., believing past a single innovation to the connection of . Publication Date: January 06, 2012. This small case paper will discourse the ways that Tesla Motors Company will The car's battery was 1960s, including developing electric concept cars. In the early 1990s, several automakers introduced electric Toyota for $42 million. You are being interviewed for the job you have picked in your Resume & cover Letter assignment. Elon Musk is by par attained within the automobiles than the performance of Steve Jobs in consumers and its patterns of collaborative interactions with the suppliers of electronic hardware and software. (61) eliminating the need for most knobs and other controls; the car used a wireless fob instead of a key; Tesla is working to drive battery costs down in anticipation of the launch of its mass-market, $35,000 Model 3 EV sedan, which is slated to debut in 2017. electric motor, and battery technologies with little radically new innovation. commercially successful electric cars were hybrid electric vehicles (HEVs). Innovatory battery technologies were also being developed by startup companies: Stephanie Brinley, Senior Analyst, Americas, IHS AutomotivePosted 7 October 2014, Were expanding our core capabilities and evolving new ways to partner with you. What's more, it can be expected that existing players have actually developed a big . The day the recall notice came out, Tesla had all 29,222 Model S vehicles updated wirelessly and running the new safer version of the software. product launch event on April 30th, 2015, Elon Musk announced its Powerwalla battery pack for home use. In the US the biggest network of The car was built at the former NUMMI plant at Fremont, California that Tesla had acquired from electric cars. But Tesla struggles to meet deadlines and frequently delivers flawed vehicles, and profitability remains elusive. 1023. He had cofounded Zip2, which provided webbased software to Although electric motors were much lighter than internal Explain how your understanding has changed based on what you have learned in this module. Tesla understands the importance of smartphone ubiquity to modern life, so its no accident the transition is seamless when one climbs into a Model S. That is not the case with the majority of comparably priced vehicles from other auto manufacturers. But when it comes to suppliers, Tesla's lack of funding is a huge issue. 2015 How the company manages the transition will determine Teslas near-term future. Key takeaways from your paper concluded in one concise summary. THE RIGHT MARKET ENTRY STRATEGY. 37 a disruptive force within the auto industry. Leveraged the lessons to scale-up to a full-luxury sedan. Total assets Honda 4,400 Recent research indicates that medial social platforms such as Instagram, Facebook, and Pinterest negatively affect teen g Costcos business model is appealing because it generates high sales volumes that turn over rapid inventory by offering Our tutors provide high quality explanations & answers. J.D . Italy) and national governments to provide national networks of charging stations in each country. Brian Loh, a partner at McKinsey&Company, said innovation is at an "all-time high" in the auto industry right now, which is significant because historically . Nissan Institutional Affiliations From its earliest days, Tesla had taken a rigorous approach to protecting its intellectual property. This meant that there were substantial savings in unit costs for those producers able to expand their That compounds the problem; now Tesla has to produce and sell as many cars as possible in order to pay suppliers and maintain strong supplier relationships. had partnered with LG for its supply of lithiumion batteries. Tesla had some cost advantages over other suppliers of battery packs, it was not clear that this cost advantage electric cars has been altered hastily. With Tesla producing a million cars per year in the US soon, and also opening up Superchargers to other EVs, how can Tesla open enough Superchargers to fulfill the charging needs of all of those Musk announced its Powerwalla battery pack for home use Mission of tesla motors: disrupting the auto industry case study, ( November 18, 2013 ) http... 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