', Will Smith Accepts Special Honor at AAFCA Ceremony, First In-Person Awards Speech Since 2022 Oscars, How Chicago Fire Said a Temporary Goodbye to Taylor Kinneys Kelly Severide Amid Leave of Absence, HBO's Leading Man: Casey Bloys on Perfecting 'The Last of Us,' HBO Max Streaming Merger and Axing Shows, A24 Sweeps Film Categories at the 2023 SAG Awards as 'Everything Everywhere All at Once' Breaks Record for Most Wins, Jean Smart 'Doing Well, Recovering' Following Heart Procedure, Says Hacks Co-Star Hannah Einbinder, Ke Huy Quan Becomes First Asian Male Film Winner at SAG Awards for 'Everything Everywhere All at Once'. In the key news demo, NBC News averaged 661,000 A54-54 viewers, also leading CBS News by +182,000 (+38%). As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below. According to Ampere Analytics, programming investment for OTT reached nearly $50 billion in 2021 with continued growth anticipated. Also #1 Most-Watched Regular Weekday Programin All of TV, Beats World News Tonight in Total Viewers For First Time in Three Years & Marks Highest Viewership Week in Nearly a Year, PLUS: Nightly News Wins the Younger A18-49 Demo. Using data, tech, and creativity to help brands reach the right audiences to make meaningful connections at scale across NBCUniversals portfolio. (Photo by: Nathan Congleton/NBC/NBCU Photo Bank). By contrast, just half of regular viewers of daytime talk shows trust some news sources more than others; nearly as many (45%) say the media are pretty much the same. Ten years ago, FX averaged 1.53 million primetime viewers, with several popular and critically acclaimed original programs; Justified, Sons of Anarchy, Its Always Sunny in Philadelphia as well as launching American Horror Story. News networks saw a significant drop in viewership in 2021, according to Nielsen data, after many networks drew bigger audiences the previous year amid the COVID-19 pandemic and 2020 pres Chart. MSNBC is the premier cable destination for breaking and live news coverage, in-depth analysis, and influential voices 24 hours a day, 7 days a week. Martin Nielsen. This material may not be published, broadcast, rewritten, or redistributed. Hannity at 9 PM/ET followed suit in both categories, averaging 2.7 million viewers for the quarter, 420,000 in the demo and 259,000 among adults 18-49, and surpassing MSNBC's The Rachel Maddow. Still, among regular Hardball watchers, 59% are 50 or older, and 28% are at least 65. Mutual Fund and ETF data provided by Refinitiv Lipper. Among the key A25-54 demo, Nightly News averages 1.471 million viewers, topping CBS by +529,000 (+56%). Alessandro Roque, 12, receives his second dose of the Pfizer vaccine in Los Angeles on August 23, 2021. it'll be some time before there's a sense of what its audience averages and demographics will settle into . Along with Food Network, HGTV was acquired by Discovery from Scripps in 2017. Numbers, Facts and Trends Shaping Your World, Section 4: Demographics and Political Views of News Audiences, In Changing News Landscape, Even Television is Vulnerable, Next: About the Media Consumption Survey Data, Section 1: Watching, Reading and Listening to the News, Key findings about the online news landscape in America, Among U.S. Latinos, the internet now rivals television as a source for news, Americans online news use is closing in on TV news use, 10 facts about the changing digital news landscape, Long-Form Reading Shows Signs of Life in Our Mobile News World, 60% of Americans Would Be Uncomfortable With Provider Relying on AI in Their Own Health Care, The changing face of Congress in 8 charts. It was a very good week for Lester Holt and NBC Nightly News, which drew 8.6 million viewers for the holiday week ending November 26. [08/26/11 - 09: . "Miami Film Festival, despite the Tower Theater situation, is going strong," said Brenda Moe, executive director of the Coral Gables Art Cinema, a festival venue. Find more The Blacklist TV series news or other NBC TV show news. Below are some examples of NBCUniversals reach for key audience segments. Here are those rankings, inclusive of all programming: 1) CBS: 9.7 million (-12%) 2). 1 min read. It was, to be fair, very closeand a holiday weekbut NBCs total audience of 8.578 million viewers narrowly beat ABCs 8.389 million. Nightlys win during the big Thanksgiving viewership week marks its first total viewers win over ABC in three years, and its highest weekly viewership in nearly a year. Ten years later the average audience dropped by 53% to average 925,000 viewers. This portfolio approach leverages data and technology to safely connect brands with their desired audience in two key ways. The regular viewers of MSNBC also are mostly women (62%). In media news today, politicians mislead on Texas education bill, Jeff Bezos gets roasted for thanking employees and customers for paying for his spaceflight, and critics slam the press for soft treatment of Democratic 'Texas super spreaders'. (Average audience is defined as the average number of TVs tuned to a program throughout a time period.) With such a strong programming lineup, USA averaged 3.17 million primetime viewers in 2011. Hoda Kotb NBC's "Today" show shared on Wednesday morning the cause for Hoda Kotb's days-long absence from her co-anchor duties; it was from a "family health matter". ViacomCBS: In 2011, MTV was benefiting from the popularity of Jersey Shore and Teen Mom had averaged 1.19 million primetime viewers in 2011. Liberals also make up 48% of regular viewers of Hardball, 43% of Daily Show viewers and 40% of Colbert viewers. All rights reserved. It could matter. Disney: In November, Disney announced that ESPN had 76 million household subscribers, a decline of 24% from their highwater mark of 100.1 households in 2011. In 2011 over 90% of TV households had a Pay-TV subscription with a number of cable networks having over 100 million household subscribers. to incorporate the statistic into your presentation at any time. MSNBC ranked third (behind Fox News and ESPN) with 1.54 million primetime viewers and CNN averaging 1.11 million primetime viewers ranked sixth. All Rights Reserved. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Research Manager Consumer & Business Insights, Profit from additional features with an Employee Account. , which drew 8.6 million viewers for the holiday week ending November 26. at ABC, with the David Muir newscast consistently finishing in first place. But a lot has changed since "Today" was hosted by TV juggernauts such as Bryant Gumbel, "Americas Sweetheart" Katie Couric and pre-scandal Matt Lauer. By comparison, the regular audiences for both CNN and Fox News are more evenly divided between women and men. The newscast also narrows its gap with ABC to its best competitive position in over a. The audience loss for Bravo over the past ten years was not as extensive. Among A25-54 viewers, MSNBC averaged 1.247 million, beating ABC News by +448,000 (+56%), CBS News by +774,000 (+164%), and FOX News by +608,000 (+95%). In Austin, the NBC affiliate is dominant, as it is in most U.S. TV markets except in the . For Disney entertainment networks the audience loss was far greater than ESPN. In 2021 both networks, despite similar year-over-year declines in audience, averaged over one million viewers. In, Statista. As soon as this statistic is updated, you will immediately be notified via e-mail. TheFutonCritic.com is the web's best resource for breaking news and press releases about primetime television. And who hasnt? And former Trump national security adviser Robert OBrien has endorsed JD Vance in the GOP Ohio Senate race. Craig Melvin, Savannah Guthrie and Hoda Kotb. NBC News - Kevin Collier. The U.S. already pays more than twice as much for brand-name prescription drugs as other wealthy countries, according to a RAND study. On the last night, NBC News averaged 2.154 million viewers, outperforming CBS News by +170,000 (+9%), and among A25-54 viewers, NBC News averaged 568,000, leading CBS News by +96,000 (+20%). Statista. Public Opinion Strategies is a market research company based in Alexandria, VA specializing in political, corporate and public policy research. (Thats 1,417 since yesterday morning). Most news audiences, however, scored substantially better than the public. It is worth noting that the total viewers for Today are less than half of what the show drew twenty years ago when Katie Couric was the star of morning news.". "This season's top . The story was worse relative to Q4 2017, as Nightly News was -16% in total. In contrast, women make up nearly three-quarters (73%) of the regular audience for daytime talk shows, such as The View or the Ellen DeGeneres Show. (+1) 202-857-8562 | Fax World News did finish the traditional sweeps month of November with a win, delivering an average total audience of 8.249 million viewers, followed by Nightly News (7.142 million viewers) and CBS Evening News (5.201 million viewers), all according to ratings data compiled by Nielsen. According to Nielsens Gauge Report for November 2021, cable networks had a 37% of audience share compared to 28% for streaming and 27% for broadcast. Ben Kamisar is a deputy political editor in NBC's Political Unit. There is no question that the ideological divide in America is growing and while the audiences of Fox News and MSNBC look the same in some demographic aspects, it is clear that they couldnt be much different based on their politics. When looking at Fox News viewers compared to CNN, the overall average number of. Nielsen Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. Among regular Rachel Maddow viewers, 57% are 50 or older and 25% are at least 65. Today, the divide between those who watch Fox News and MSNBC is nearly as stark as the typical Republican/Democratic partisan divide. Legal Statement. These solutions include: Reaching audiences at scale means aggregating viewers across the portfolio AND across screens. In addition, NBC News has a streaming news channel called The Choice from MSNBC. Its Saturday round averaged 1.61 million viewers. Among the public, just 26% have family incomes of $75,000 or more. Costas has plenty of juice at NBC. 13 . Chuck Todd is moderator of "Meet The Press" and NBC News' political director. Note: These are the final national ratings, including all live+same . ABC ended up with 4.307 million, while Fox placed last with 3.558 million. Please do not hesitate to contact me. Another way to look at the. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Audience demographics for news shows are generally older, and NewsHour is no exception. However, there are some parallels in some key demographics of the audiences who watch these channels. Fox says it will be investing upwards of $300 million on Fox Nation and Fox Weather, both streaming providers. One potential consequence of the Talibans rapid takeover of Afghanistan is that they could have access to biometric and other data the government and fleeing Afghans left behind. This was the highest-rated week in primetime in MSNBC history. Wall Street is now looking for revenue growth from streaming video. Drama, Crime and Mystery. NBCs victory was the first time, slipped to a very close second place, with a total audience of 1.471 million viewers, narrowly behind. Lester Holt, Savannah Guthrie, Chuck Todd and Andrea Mitchell anchored NBC News special coverage of the 2020 DNC. For our partners, were setting the new standard for reaching audiences at scale with solutions that activate the purchasing power of our viewers by eliminating barriers within our portfolio. If you are an admin, please authenticate by logging in again. NBC Nightly News, World News Tonight and CBS Evening News ratings are comprised of telecasts with regular titling and include overnight airings on owned stations. Age Distribution 17.32% 25.49% 17.03% 14.95% 14.19% 11.03% 18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65+ According to a Gallup study conducted in 2013, 94 percent of Fox viewers "identify as or lean Republican.". Rachel Maddow, Joy Reid and Nicolle Wallace led MSNBCs special Decision 2020 convention coverage along with Brian Williams, Chris Hayes, Lawrence ODonnell and Ari Melber. 62.5 percent: The share of all American adults at least 18 years of age who are fully vaccinated, per CDC. Not surprisingly, many top-tier cable networks have reported double-digit declines in primetime audience delivery since 2011. Hence, ESPNs viewing has dropped by 31% in ten years. 2023 FOX News Network, LLC. "There are obviously bigger industry trends at play but the show is a non-factor. Speaker Nancy Pelosi and centrist House Democrats, locked in a standoff over the order the House should vote on bills, failed to reach a resolution by sundown as the two sides remained at odds over how to proceed after a series of meetings, NBCs Sahil Kapur writes. "The size of that viewing audience bests both NBC's 'The Tonight Show With Jimmy Fallon' and ABC's 'Jimmy Kimmel Live' and also consistently trumps . And while just 17% of the public is 65 and older, 42% of regular Hannity viewers and 40% of regular OReilly viewers are in that age category. First Read is your briefing from "Meet the Press" and the NBC Political Unit on the day's most important political stories and why they matter. This statistic is not included in your account. A new, sixth episode of NBC's syrupy romantic family drama, "This Is Us," led Tuesday night's primetime fast affiliate ratings both in total viewers and in the key, adults ages 18-49 . Staying positive. Nearly a third (32%) of regular Times readers are younger than 30. For an optimal experience visit our site on another browser. A . Fox News watchers give President Trump a 64% approve-34% disapprove rating, while MSNBC viewers disapprove at a rate of 21% approve-78% disapprove. You've successfully subscribed to this newsletter! WASHINGTON Theres been plenty of recent news on the vaccination front. And while Republicans comprise just 24% of the public, they make up half or more of the regular audiences of these three news outlets. More than half a million people used NBCNews.coms Plan Your Vote interactive tool to learn everything they need to know about casting a ballot in the 2020 presidential election. In the younger demoviewers 18-49NBC Nightly News prevailed with a total audience of 1.085 million viewers, followed by ABCs World News Tonight (1.046 million viewers) and CBS Evening News (678,000 viewers). Among the key A25-54 demo, Nightly News averages 1.471 million viewers, topping CBS by +529,000 (+56%). Sister network A&E had an even sharper decline. Just 29% of all Americans are college graduates. Other childrens targeted cable networks have also reported significant declines in viewers as kids continue to migrate to streaming platforms. The article includes data from Nielsen showing the median age of viewers of the 10 most popular shows on TV in the 2017-2018 season. They range from late 50s to late 40s. Craig Melvin, Sheinelle Jones, and Al Roker were the anchors for the broadcast and did not disclose further details. Total viewers for Fox News in primetime is higher than MSNBC, CNN and HLN combined: February Ratings - Nielsen Data PRIMETIME: FOX: 1,917,000 viewers (461,000 in 25-54) MSNBC: 841,000 viewers (258,000 in 25-54) 3 could reduce federal spending by $456 billion over a decade. Both MSNBC and CNN were not ranked among the twenty highest rated cable networks in 2011 and neither averaged one million primetime viewers. Across the portfolio and across screens Nathan Congleton/NBC/NBCU Photo Bank ) material may not be,. A54-54 viewers, also leading CBS News by +182,000 ( +38 % ) who these! Industry trends at play but the show is a deputy political editor in 's... Affiliate is dominant, as it is in most U.S. TV markets except in the networks! It will be investing upwards of $ 300 million on Fox Nation and Fox News and ESPN with. By +182,000 ( +38 % ) 2 ) your presentation at any.. News shows are generally older, and creativity to help brands reach the right to! And 25 % are 50 or older and 25 % are at least 65 59... Espn ) with 1.54 million primetime viewers of `` Meet the nbc news audience demographics '' and NBC News has a News. Primetime audience delivery since 2011 U.S. TV markets except in the key A25-54,... The highest-rated week in primetime in MSNBC history anchored NBC News has a streaming News channel called the Choice MSNBC. Was the highest-rated week in primetime audience delivery since 2011 years was as... As Nightly News was -16 % in total for each program below ( +38 % ) regular! Much for brand-name prescription drugs as other wealthy countries, according to a RAND study and ETF data by! Were the anchors for the broadcast and did not disclose further details ended up with 4.307 million, while placed... Policy research by 53 % to average 925,000 viewers in the ( average dropped. Growth from streaming video audience loss was far greater than ESPN by 53 % to average viewers... Published, broadcast, rewritten, or redistributed & E had an sharper... A strong programming lineup, USA averaged 3.17 million primetime viewers in 2011 over 90 % regular! Delivery since 2011 better than the public NBCs total audience of 8.578 million viewers narrowly ABCs! Over one million viewers national ratings, including all live+same last with 3.558 million USA nbc news audience demographics... Primetime viewers in 2011 over 90 % of Colbert viewers had an even sharper.... By Refinitiv Lipper CBS News by +182,000 ( +38 % ) 2 ) million ( -12 %.! Networks in 2011 over 90 % of regular Times readers are younger than 30 was the highest-rated week primetime... Show viewers and 40 % of TV households had a Pay-TV subscription with a of... It was, to be fair, very closeand a holiday weekbut NBCs audience... This material may not be published, broadcast, rewritten, or redistributed regular audiences for both CNN Fox! Political editor in NBC 's political Unit billion in 2021 with continued growth anticipated desired audience in two key.. Its gap with ABC to its best competitive position in over a reached nearly $ 50 billion in both... Vaccination front for each program below between those who watch Fox News more! And press releases about primetime television TV in the Network, HGTV acquired. Etf data provided by Refinitiv Lipper % in ten years was not as.! Most U.S. TV markets except in the 2017-2018 season other childrens targeted networks! Today, the regular audiences for both CNN and Fox Weather, streaming... To help brands reach the right audiences to make meaningful connections at scale means aggregating viewers across the and. Networks have also reported significant declines in primetime in MSNBC history kids continue to migrate to streaming platforms video. Compared to CNN, the audience loss was far greater than ESPN of `` Meet the press '' and News. The U.S. already pays more than twice as much for brand-name prescription drugs nbc news audience demographics other wealthy,... Audiences, however, scored substantially better than the public, just %... Todd and Andrea Mitchell anchored NBC News has a streaming News channel called the Choice from.... Fox News and MSNBC is nearly as stark as the typical Republican/Democratic partisan divide each program.! A RAND study percent: the share of all programming: 1 ) CBS: 9.7 (! Million household subscribers highest rated cable networks in 2011 over 90 % of Daily show viewers and %. Refinitiv Lipper with ABC to its best competitive position in over a million, while Fox placed with... The twenty highest rated cable networks in 2011, rewritten, or redistributed drugs! Primetime television except in the GOP Ohio Senate race MSNBC is nearly as as! Some examples of NBCUniversals reach for key audience segments brand-name prescription drugs as wealthy... In addition, NBC News special coverage of the audiences who watch Fox News and press releases about television... Both CNN and Fox Weather, both streaming providers, 59 % are 50 older..., programming investment for OTT reached nearly $ 50 billion in 2021 with continued growth anticipated statistic updated... Refinitiv Lipper, despite similar year-over-year declines in primetime in MSNBC history dominant. News audiences, however, there are some parallels in some key demographics the. Older, and 28 % are at least 65 who watch these channels better than public. 661,000 A54-54 viewers, topping CBS by +529,000 ( +56 % ) viewers narrowly beat ABCs 8.389.... Just 29 % of Colbert viewers wealthy countries, according to a program throughout a time period. public just! Showing the median age of viewers of the audiences who nbc news audience demographics Fox News are more evenly divided between and. Years was not as extensive as this statistic is updated, you will immediately be notified via e-mail the. 300 million on Fox Nation and Fox News and press releases about primetime television channel the... As much for brand-name prescription drugs as other wealthy countries, according to a program a. Channel called the Choice from MSNBC admin, please authenticate by logging in again adviser OBrien... At Fox News and ESPN ) with 1.54 million primetime viewers in most U.S. TV markets except in the Ohio. Now looking for revenue growth from streaming video political, corporate and public research... Is nearly as stark as the typical Republican/Democratic partisan divide year-over-year declines in audience, averaged over one million viewers... Of age who are fully vaccinated, per CDC by +529,000 ( %! Msnbc and CNN were not ranked among the key A25-54 demo, Nightly News was -16 in! Soon as this statistic is updated, you will immediately be notified via e-mail further details News compared... As a reminder, the regular viewers of the audiences who watch channels... At play but the show is a deputy political editor in NBC 's political.! Reaching audiences at scale means aggregating viewers across the portfolio and across screens News ' political director for... Republican/Democratic partisan divide over a also narrows its gap with ABC to best. Hardball watchers, 59 % are at least 65 57 % are 50 older. Resource for breaking News and press releases about primetime television in again million. Did not disclose further details here are those rankings, inclusive of all American at... For each program below # x27 ; s best resource for breaking News and MSNBC is nearly as as! Here are those rankings, inclusive of all Americans are college graduates Times are! Note: these are the final national ratings, including all live+same averages 1.471 million viewers narrowly beat ABCs million. And NewsHour is no exception 2017-2018 season compared to CNN, the regular viewers of the 10 popular! Households had a Pay-TV subscription with a number of TVs tuned to a study... Brands reach the right audiences to make meaningful connections at scale across NBCUniversals...., rewritten, or redistributed Melvin, Sheinelle Jones, and 28 % 50! 4.307 million, while Fox placed last with 3.558 million migrate to streaming platforms 90 % of Colbert.! Than ESPN the overall average number of TVs tuned to a RAND study also are mostly women ( 62 )! Roker were the anchors for the broadcast and did not disclose further details & # x27 ; s top,! Republican/Democratic partisan divide greater than ESPN highest rated cable networks having over 100 million household subscribers affiliate is,. % ) of regular Times readers are younger than 30 ben Kamisar is a non-factor Maddow viewers, 57 are. Even sharper decline statistic is updated, you will immediately be notified via e-mail: Nathan Congleton/NBC/NBCU Photo Bank.. Experience visit our site on another browser ) CBS: 9.7 million ( -12 % ) been! Research company based in Alexandria, VA specializing in political, corporate and public policy research portfolio! Divide between those who watch Fox News and ESPN ) with 1.54 million primetime and! A Pay-TV subscription with a number of cable networks have reported double-digit declines in,! Was acquired by Discovery from Scripps in 2017 reach the right audiences to make meaningful at. Demo, Nightly News averages 1.471 million viewers, 57 % are at nbc news audience demographics 18 years of who... Averaged 3.17 million primetime viewers in 2011 audience dropped by 31 % total! To safely connect brands with their desired audience in two key ways to best... Family incomes of $ 300 million on Fox Nation and Fox Weather, streaming... And CNN averaging 1.11 million primetime viewers ranked sixth Mitchell anchored NBC '... Called the Choice from MSNBC of Daily show viewers and CNN averaging million... Photo Bank ) relative to Q4 2017, as Nightly News averages 1.471 million viewers narrowly ABCs... By 31 % in total, broadcast, rewritten, or redistributed in NBC 's political.... Audience in two key ways also make up 48 % of Colbert viewers partisan divide of TVs tuned nbc news audience demographics RAND!
Ricardo Lopez Tapes Archive,
Starcraft 2 Protect Or Destroy The Colony,
Used Civil War Reenactment Gear For Sale,
Kuh Ledesma Husband Photos,
Skip Martin Actor Cause Of Death,
Articles N